Olozfera is a Digital Marketing Agency which I founded with my partners Alejandro Salinas and Damian Garza in 2011. The company received a Google Award in 2013 and has Offices in Monterrey and Mexico City, Mexico.
While I had an executive function in the company (2011-2016), I developed a new customer base consisting of thirty six B2B accounts, including Cemex, Whirlpool, Acros, Kitchen Aid, Maytag, Axtel, Grupo Posadas, Tiendas Extra, Circle-K, Calorex and Cinsa.
I also:
Generated new accounts and new sales opportunities through direct and telephone selling and emails, implementing effective networking, SEM, and content marketing strategies.
Delivered performance updates, quarterly business reviews and planning meetings.
Tracked RFPs and bids to develop new business opportunities.
Planned strategic brand-building events to expand the services portfolio.
Identified, coordinated and participated in client relationship-building activities and meetings.
Cultivated relationships with key players in various industries to create ongoing and mutually beneficial referral systems.
Leveraged lead generation tools to increase profitability and brand presence in the marketplace.
In 2016 I concluded my executive functions and remained as Chairman of the Board until 2021.
I had a succesfull exit from the company in January 2021 and transitioned to member of the Innovation Advisory Board.